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Think Inc

The Idea Works

Illustration by Christos Magganas

A good idea wins attention that money can't buy

Think Inc is an ideas consultancy, offering two core services:

  • Idea-driven PR – quirky, viral, creative PR; viral marketing and PR stunts
  • Help creating your own ideas from our brainstorm facilitators or training

Viral PR/Viral Marketing/Stunts

We specialise in viral marketing, viral PR, guerrilla marketing, PR stunts and social media marketing – for clients who want to stand out at a cost-effective price.


A brainstorm is only as good as the person leading it. We provide expert facilitators with the skills to help you get the most from your brainstorming.

Creativity Training

We provide one-day and longer courses for corporate clients on subjects including Creativity in PR, How To Run a Brainstorm, and more.

Subscribe to the Creativity Thought Of The Week

We send out a 'Creativity Thought Of The Week' email to anyone interested in thinking and creativity. We never share your email.


‘In the beginner's mind there are many possibilities, but in the expert's mind there are few. ’
—Shunryu Suzuki, Zen master


+44 (0)20 7100 6777 |

‘Think Inc brought us a scale of attention out of all proportion to cost... Peter Freedman is truly a jujitsu master of modern PR.’
—Gart Davis,

Think Inc provides quirky, creative PR that spreads virally and wins global attention. We are UK-based but also work internationally.

Other names for what we do include: social media marketing, viral marketing, viral PR, viral advertising, guerrilla marketing, guerrilla PR, buzz marketing, buzz PR, or simply online PR, since it works so well online.

One Communications Director called it "the Holy Grail: what everyone's looking for; the sort of PR that drives traffic and spreads around the web".

Another client called it "a uniquely cost-effective form of online marketing [that] brought us both visitors and high-quality links".

Others hire us for generating buzz or brand awareness.

Our work helps clients stand out from the crowd and typically delivers value out of all proportion to cost.

We’ve worked for Craigslist, Apple, Marks & Spencer, The FA, Visit Scotland; and

We’ve scientifcally identified London’s most romantic Tube station and the perfect title for a bestseller; published the world’s first Testicle Cookbook; and launched the first literary prize for books based on blogs.

In an age when attention is the scarcest resource, our ideas cut through the media clutter and win attention that money can't buy.

Note: Not everyone spells “guerrilla” – as in guerrilla marketing or guerrilla PR – the same way.

Some people also write guerilla PR or guerilla marketing; guerila marketing, guerila PR; or, of course, gorilla marketing or gorilla PR.