Skip to main content

Think Inc

The Idea Works

Think Blog

"A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty."

Winston Churchill (1874-1965), British politician, prime minister and war-time leader

This was Think Inc’s Creativity Thought Of The Week - posted on 4 Apr 2014

"The creative economy... is a learning economy. One of the great marks I've discovered of a creative person, whether an artist or a designer, is that they are always learning."

John Howkins (1945 - ), author of "The Creative Economy", in a recent interview on the BBC radio show, Peter Day's World of Business

This was Think Inc’s Creativity Thought Of The Week - posted on 28 Mar 2014

"... when decorating rooms to inspire creative and innovative thinking, avoid red and go for green."

Richard Wiseman (1966- ), Professor of the Public Understanding of Psychology at Britain’s University of Hertfordshire, discussing recent research on creativity in his book, “59 Seconds”.

This was Think Inc’s Creativity Thought Of The Week - posted on 21 Mar 2014

Subscribe to the Creativity Thought Of The Week

We send out a 'Creativity Thought Of The Week' email to anyone interested in thinking and creativity. We never share your email.


‘In the beginner's mind there are many possibilities, but in the expert's mind there are few. ’
—Shunryu Suzuki, Zen master


+44 (0)20 7100 6777 |

‘Think Inc brought us a scale of attention out of all proportion to cost... Peter Freedman is truly a jujitsu master of modern PR.’
—Gart Davis,

Think Inc provides quirky, creative PR that spreads virally and wins global attention. We are UK-based but also work internationally.

Other names for what we do include: social media marketing, viral marketing, viral PR, viral advertising, guerrilla marketing, guerrilla PR, buzz marketing, buzz PR, or simply online PR, since it works so well online.

One Communications Director called it "the Holy Grail: what everyone's looking for; the sort of PR that drives traffic and spreads around the web".

Another client called it "a uniquely cost-effective form of online marketing [that] brought us both visitors and high-quality links".

Others hire us for generating buzz or brand awareness.

Our work helps clients stand out from the crowd and typically delivers value out of all proportion to cost.

We’ve worked for Craigslist, Apple, Marks & Spencer, The FA, Visit Scotland; and

We’ve scientifcally identified London’s most romantic Tube station and the perfect title for a bestseller; published the world’s first Testicle Cookbook; and launched the first literary prize for books based on blogs.

In an age when attention is the scarcest resource, our ideas cut through the media clutter and win attention that money can't buy.

Note: Not everyone spells “guerrilla” – as in guerrilla marketing or guerrilla PR – the same way.

Some people also write guerilla PR or guerilla marketing; guerila marketing, guerila PR; or, of course, gorilla marketing or gorilla PR.