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"[Our] culture worships creativity, but mostly in the abstract. Most people really don't like new ideas that sound entirely new, particularly the experts that often have to approve them. The trick is learning to frame new ideas as old ideas: to make your creativity seem, well, not quite so creative."

Derek Thompson, American journalist, in an article this month on www.theatlantic.com on Why Experts Reject Creativity

This was Think Inc’s Creativity Thought Of The Week - posted on 24 Oct 2014

"The absolute killer of creativity is interruptions. You've got to get rid of those damn iPhones and those damn open plan offices."

John Cleese (1939 - ), British comedian, actor, writer; co-creator of Monty Python and Fawlty Towers, speaking at The Cheltenham Literary Festival last weekend

This was Think Inc’s Creativity Thought Of The Week - posted on 17 Oct 2014

"The first draft of anything is sh*t."

Ernest Hemingway (1899 - 1961), American author and journalist

This was Think Inc’s Creativity Thought Of The Week - posted on 10 Oct 2014

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‘In the beginner's mind there are many possibilities, but in the expert's mind there are few. ’
—Shunryu Suzuki, Zen master


Think-Inc

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‘Think Inc brought us a scale of attention out of all proportion to cost... Peter Freedman is truly a jujitsu master of modern PR.’
—Gart Davis, Lulu.com/Spoonflower.com

Think Inc provides quirky, creative PR that spreads virally and wins global attention. We are UK-based but also work internationally.

Other names for what we do include: social media marketing, viral marketing, viral PR, viral advertising, guerrilla marketing, guerrilla PR, buzz marketing, buzz PR, or simply online PR, since it works so well online.

One Communications Director called it "the Holy Grail: what everyone's looking for; the sort of PR that drives traffic and spreads around the web".

Another client called it "a uniquely cost-effective form of online marketing [that] brought us both visitors and high-quality links".

Others hire us for generating buzz or brand awareness.

Our work helps clients stand out from the crowd and typically delivers value out of all proportion to cost.

We’ve worked for Craigslist, Apple, Marks & Spencer, The FA, Visit Scotland; Lulu.com and Badoo.com.

We’ve scientifcally identified London’s most romantic Tube station and the perfect title for a bestseller; published the world’s first Testicle Cookbook; and launched the first literary prize for books based on blogs.

In an age when attention is the scarcest resource, our ideas cut through the media clutter and win attention that money can't buy.

Note: Not everyone spells “guerrilla” – as in guerrilla marketing or guerrilla PR – the same way.

Some people also write guerilla PR or guerilla marketing; guerila marketing, guerila PR; or, of course, gorilla marketing or gorilla PR.