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"This is the extraordinary thing about creativity: If you keep your mind resting against the subject in a friendly way, sooner or later you will get a reward from your unconscious."

John Cleese (1939 - ), British comedian, actor, writer, producer

This was Think Inc’s Creativity Thought Of The Week - posted on 29 Aug 2014

"If you want to be more productive and creative... the science dictates that you should partition your day into project periods...

" ... It's better to leave your email program off than to hear that constant ping and know that you're ignoring messages.

"Increasing creativity will happen naturally as we tame the multitasking and immerse ourselves in a single task for sustained periods of, say, 30 to 50 minutes."

From an article this month in The New York Times, by Daniel J Levitin, author of "The Organized Mind: Thinking Straight in the Age of Information Overload"

This was Think Inc’s Creativity Thought Of The Week - posted on 22 Aug 2014

"... creative people are fascinated by the world around them. Leonardo Da Vinci
called it 'curiosita': an insatiably curious approach to life and unrelenting quest for continuous learning."

Neil Pavitt, writer, advertising creative and creative consultant, writing in his new book, "How to be Creative: Demystifying the Creative Process"

This was Think Inc’s Creativity Thought Of The Week - posted on 15 Aug 2014

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‘In the beginner's mind there are many possibilities, but in the expert's mind there are few. ’
—Shunryu Suzuki, Zen master


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‘Think Inc brought us a scale of attention out of all proportion to cost... Peter Freedman is truly a jujitsu master of modern PR.’
—Gart Davis,

Think Inc provides quirky, creative PR that spreads virally and wins global attention. We are UK-based but also work internationally.

Other names for what we do include: social media marketing, viral marketing, viral PR, viral advertising, guerrilla marketing, guerrilla PR, buzz marketing, buzz PR, or simply online PR, since it works so well online.

One Communications Director called it "the Holy Grail: what everyone's looking for; the sort of PR that drives traffic and spreads around the web".

Another client called it "a uniquely cost-effective form of online marketing [that] brought us both visitors and high-quality links".

Others hire us for generating buzz or brand awareness.

Our work helps clients stand out from the crowd and typically delivers value out of all proportion to cost.

We’ve worked for Craigslist, Apple, Marks & Spencer, The FA, Visit Scotland; and

We’ve scientifcally identified London’s most romantic Tube station and the perfect title for a bestseller; published the world’s first Testicle Cookbook; and launched the first literary prize for books based on blogs.

In an age when attention is the scarcest resource, our ideas cut through the media clutter and win attention that money can't buy.

Note: Not everyone spells “guerrilla” – as in guerrilla marketing or guerrilla PR – the same way.

Some people also write guerilla PR or guerilla marketing; guerila marketing, guerila PR; or, of course, gorilla marketing or gorilla PR.