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"... in his new book, Powers of Two ... [Joshua Wolf Shenck] argues that creativity is most commonly the result of two people interacting in a variety of ways: complementary collaboration, mutual inspiration, creative rivalry, whatever you want to call it."

From a report published yesterday by NPR, America's National Public Radio.

This was Think Inc’s Creativity Thought Of The Week - posted on 25 Jul 2014

"For me, creativity is all about trying to move forward, in relationships, jobs, finance – everything."

Sanjeev Bhaskar (1963 - ), British comedian, actor and broadcaster, best-known for his work in the TV series, Goodness Gracious Me and The Kumars at No. 42

This was Think Inc’s Creativity Thought Of The Week - posted on 11 Jul 2014

"It is said that most creative careers... have a roughly ten-year ascendancy, when the artist produces their great work.

"... there are three things every creative person should remember when attempting to lengthen their career:

1. Never become a cynic. Cynicism is the death of creativity.
2. Remove the headphones. By walking around in a digital cocoon, you push the world away.
3. Always mix with the best."

John Hegarty, British co-founder of ad agency BBH and author of 'Hegarty on Creativity: There are No Rules', writing in the latest issue of Wired

This was Think Inc’s Creativity Thought Of The Week - posted on 4 Jul 2014

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‘In the beginner's mind there are many possibilities, but in the expert's mind there are few. ’
—Shunryu Suzuki, Zen master


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‘Think Inc brought us a scale of attention out of all proportion to cost... Peter Freedman is truly a jujitsu master of modern PR.’
—Gart Davis,

Think Inc provides quirky, creative PR that spreads virally and wins global attention. We are UK-based but also work internationally.

Other names for what we do include: social media marketing, viral marketing, viral PR, viral advertising, guerrilla marketing, guerrilla PR, buzz marketing, buzz PR, or simply online PR, since it works so well online.

One Communications Director called it "the Holy Grail: what everyone's looking for; the sort of PR that drives traffic and spreads around the web".

Another client called it "a uniquely cost-effective form of online marketing [that] brought us both visitors and high-quality links".

Others hire us for generating buzz or brand awareness.

Our work helps clients stand out from the crowd and typically delivers value out of all proportion to cost.

We’ve worked for Craigslist, Apple, Marks & Spencer, The FA, Visit Scotland; and

We’ve scientifcally identified London’s most romantic Tube station and the perfect title for a bestseller; published the world’s first Testicle Cookbook; and launched the first literary prize for books based on blogs.

In an age when attention is the scarcest resource, our ideas cut through the media clutter and win attention that money can't buy.

Note: Not everyone spells “guerrilla” – as in guerrilla marketing or guerrilla PR – the same way.

Some people also write guerilla PR or guerilla marketing; guerila marketing, guerila PR; or, of course, gorilla marketing or gorilla PR.