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Think Inc

The Idea Works

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"Keep on the lookout for novel and interesting ideas that others have used successfully. Your idea needs to be original only in its adaptation to the problem you are working on."

Thomas Edison (1847-1931), American inventor and businessman.

This was Think Inc’s Creativity Thought Of The Week - posted on 19 Dec 2014

" ... you might think that political correctness dampens creativity in groups. But a new study ... suggests just the opposite: Particularly in coed groups, asking people to be politically correct ... leads to more creative, novel ideas."

Olga Khazan, staff writer on The Atlantic, in a new article on this week on "How Sexism Stifles Creativity"

This was Think Inc’s Creativity Thought Of The Week - posted on 12 Dec 2014

"All behaviour consists of opposites. Learn to see things backward, inside out and upside down."

Lao Tzu, (570-490 BC), Chinese thinker, founder of Taoism

This was Think Inc’s Creativity Thought Of The Week - posted on 5 Dec 2014

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‘In the beginner's mind there are many possibilities, but in the expert's mind there are few. ’
—Shunryu Suzuki, Zen master


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‘Think Inc brought us a scale of attention out of all proportion to cost... Peter Freedman is truly a jujitsu master of modern PR.’
—Gart Davis,

Think Inc provides quirky, creative PR that spreads virally and wins global attention. We are UK-based but also work internationally.

Other names for what we do include: social media marketing, viral marketing, viral PR, viral advertising, guerrilla marketing, guerrilla PR, buzz marketing, buzz PR, or simply online PR, since it works so well online.

One Communications Director called it "the Holy Grail: what everyone's looking for; the sort of PR that drives traffic and spreads around the web".

Another client called it "a uniquely cost-effective form of online marketing [that] brought us both visitors and high-quality links".

Others hire us for generating buzz or brand awareness.

Our work helps clients stand out from the crowd and typically delivers value out of all proportion to cost.

We’ve worked for Craigslist, Apple, Marks & Spencer, The FA, Visit Scotland; and

We’ve scientifcally identified London’s most romantic Tube station and the perfect title for a bestseller; published the world’s first Testicle Cookbook; and launched the first literary prize for books based on blogs.

In an age when attention is the scarcest resource, our ideas cut through the media clutter and win attention that money can't buy.

Note: Not everyone spells “guerrilla” – as in guerrilla marketing or guerrilla PR – the same way.

Some people also write guerilla PR or guerilla marketing; guerila marketing, guerila PR; or, of course, gorilla marketing or gorilla PR.