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"Painting a Picture" Sexier Than Coding, Study Finds.

"Finally some good news for impractical creative types: they may be unemployable, but at least they're sexy. According to a recent study ... artistic creativity is more attractive to potential mates than practical creativity."

This is from a report last week by on a new study by U.S. psychologists titled "Who Finds Bill Gates Sexy? Creative Mate Preferences as a Function of Cognitive Ability, Personality, and Creative Achievement"

This was Think Inc’s Creativity Thought Of The Week - posted on 23 Jan 2015

"Culture eats strategy for breakfast."

Richard Pepler, CEO of HBO, the acclaimed U.S. TV network, when asked by The Financial Times this month the secret of making a corporation creative.

This was Think Inc’s Creativity Thought Of The Week - posted on 16 Jan 2015

"Beer is good at helping people lose their inhibitions and according to studies, creative thinking peaks at an alcohol level of 0.075 percent.

"The Problem Solver beer is a new India Pale beer that claims to help drinkers reach their creative peak by reaching just that point." [Slightly paraphrased.]

A report on the website Springwise on a new beer that claims to help make you more creative.

This was Think Inc’s Creativity Thought Of The Week - posted on 9 Jan 2015

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‘In the beginner's mind there are many possibilities, but in the expert's mind there are few. ’
—Shunryu Suzuki, Zen master


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‘Think Inc brought us a scale of attention out of all proportion to cost... Peter Freedman is truly a jujitsu master of modern PR.’
—Gart Davis,

Think Inc provides quirky, creative PR that spreads virally and wins global attention. We are UK-based but also work internationally.

Other names for what we do include: social media marketing, viral marketing, viral PR, viral advertising, guerrilla marketing, guerrilla PR, buzz marketing, buzz PR, or simply online PR, since it works so well online.

One Communications Director called it "the Holy Grail: what everyone's looking for; the sort of PR that drives traffic and spreads around the web".

Another client called it "a uniquely cost-effective form of online marketing [that] brought us both visitors and high-quality links".

Others hire us for generating buzz or brand awareness.

Our work helps clients stand out from the crowd and typically delivers value out of all proportion to cost.

We’ve worked for Craigslist, Apple, Marks & Spencer, The FA, Visit Scotland; and

We’ve scientifcally identified London’s most romantic Tube station and the perfect title for a bestseller; published the world’s first Testicle Cookbook; and launched the first literary prize for books based on blogs.

In an age when attention is the scarcest resource, our ideas cut through the media clutter and win attention that money can't buy.

Note: Not everyone spells “guerrilla” – as in guerrilla marketing or guerrilla PR – the same way.

Some people also write guerilla PR or guerilla marketing; guerila marketing, guerila PR; or, of course, gorilla marketing or gorilla PR.