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"Employers who want staff to 'think outside the box' should get them bigger offices... Scientists say cramped working environments stifle creativity and allow fewer 'light-bulb moments' of inspiration.

"Working in airier, less constricted workplace was found to stimulate workers' brains more and boost their ability to 'think outside the box'."

The Daily Telegraph: 25 January, 2012

This was Think Inc’s Creativity Thought Of The Week - posted on 27 Jan 2012

"... the human mind can take in 11 million pieces of information at any given moment. The most generous estimate is that people can consciously be aware of 40 of these."

David Brooks, in his book "The Social Animal" (2010), citing Timothy D Wilson's book, "Strangers To Ourselves: Discovering the Adaptive Unconscious" (2002).

This was Think Inc’s Creativity Thought Of The Week - posted on 20 Jan 2012

"Until one is committed, there is hesitancy, the chance to draw back, always ineffectiveness. Concerning all acts of initiative (and creation), there is one elementary truth, the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then Providence moves too."

William Hutchinson Murray (1913-1996), Scottish mountaineer, from his 1951 book, 'The Scottish Himalayan Expedition'. (Note: Turns out that my attribution of last week's quote to Goethe is disputed; it might/might not have been his.)

This was Think Inc’s Creativity Thought Of The Week - posted on 13 Jan 2012

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‘In the beginner's mind there are many possibilities, but in the expert's mind there are few. ’
—Shunryu Suzuki, Zen master


Think-Inc

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‘Think Inc brought us a scale of attention out of all proportion to cost... Peter Freedman is truly a jujitsu master of modern PR.’
—Gart Davis, Lulu.com/Spoonflower.com

Think Inc provides quirky, creative PR that spreads virally and wins global attention. We are UK-based but also work internationally.

Other names for what we do include: social media marketing, viral marketing, viral PR, guerrilla marketing, guerrilla PR, buzz marketing, buzz PR, or simply online PR, since it works so well online.

One Communications Director called it "the Holy Grail: what everyone's looking for; the sort of PR that drives traffic and spreads around the web".

Another client called it "a uniquely cost-effective form of online marketing [that] brought us both visitors and high-quality links".

Others hire us for generating buzz or brand awareness.

Our work helps clients stand out from the crowd and typically delivers value out of all proportion to cost.

We’ve worked for Craigslist, Apple, Marks & Spencer, The FA, Visit Scotland; Lulu.com and Badoo.com.

We’ve scientifcally identified London’s most romantic Tube station and the perfect title for a bestseller; published the world’s first Testicle Cookbook; and launched the first literary prize for books based on blogs.

In an age when attention is the scarcest resource, our ideas cut through the media clutter and win attention that money can't buy.

Note: Not everyone spells “guerrilla” – as in guerrilla marketing or guerrilla PR – the same way.

Some people also write guerilla PR or guerilla marketing; guerila marketing, guerila PR; or, of course, gorilla marketing or gorilla PR.