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"Don't be afraid to fail. Don't be afraid to take risks. Learn to use your voice now.

"Ask questions. Ask stupid questions. Don't be afraid to trip, fall and don't be afraid to get back up."

Michelle Obama, First Lady of the United States, offering tips on growing up to a group of girls from a London school this week

This was Think Inc's Creativity Thought Of The Week - posted on 27 May 2011

"The fault-finder will find faults even in paradise."

Henry David Thoreau (1817 - 1862), American writer and poet, best-known for his book, "Walden"

This was Think Inc's Creativity Thought Of The Week - posted on 19 May 2011

"... every amazing creative thing you've ever seen [can] be broken down into smaller ideas that existed before. An automobile? An engine plus wheels. A telephone? Electricity plus sound...

If you want to be a creator instead of a mere consumer, you see ideas currently in the world as... ingredients waiting for reuse."

Scott Berkun, author of "The Myths of Innovation", writing at

This was Think Inc's Creativity Thought Of The Week - posted on 13 May 2011

"We have a real bias towards trying to understand things through the lens of what works today. Entrepreneurs always pitch their ideas as 'the X of Y'; so, this is going to be 'the Microsoft of food'. And yet disruptive innovations usually don't have that character. Most of the time, if something seems like a good idea, it probably isn't."

Eric Ries, entrepreneur in residence at Harvard University and creator of 'The Lean Startup', a methodology for testing start-ups. Wired magazine, May 2011

This was Think Inc's Creativity Thought Of The Week - posted on 6 May 2011

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‘In the beginner's mind there are many possibilities, but in the expert's mind there are few. ’
—Shunryu Suzuki, Zen master


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‘Think Inc brought us a scale of attention out of all proportion to cost... Peter Freedman is truly a jujitsu master of modern PR.’
—Gart Davis,

Think Inc provides quirky, creative PR that spreads virally and wins global attention. We are UK-based but also work internationally.

Other names for what we do include: social media marketing, viral marketing, viral PR, viral advertising, guerrilla marketing, guerrilla PR, buzz marketing, buzz PR, or simply online PR, since it works so well online.

One Communications Director called it "the Holy Grail: what everyone's looking for; the sort of PR that drives traffic and spreads around the web".

Another client called it "a uniquely cost-effective form of online marketing [that] brought us both visitors and high-quality links".

Others hire us for generating buzz or brand awareness.

Our work helps clients stand out from the crowd and typically delivers value out of all proportion to cost.

We’ve worked for Craigslist, Apple, Marks & Spencer, The FA, Visit Scotland; and

We’ve scientifcally identified London’s most romantic Tube station and the perfect title for a bestseller; published the world’s first Testicle Cookbook; and launched the first literary prize for books based on blogs.

In an age when attention is the scarcest resource, our ideas cut through the media clutter and win attention that money can't buy.

Note: Not everyone spells “guerrilla” – as in guerrilla marketing or guerrilla PR – the same way.

Some people also write guerilla PR or guerilla marketing; guerila marketing, guerila PR; or, of course, gorilla marketing or gorilla PR.