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Some Brainstorming Guidelines

The brainstorm facilitator should explain the following guidelines to the participants - and, indeed, put headline summaries of them up on the wall where people can see them.

1. Suspend Judgement - No Idea Is A Bad Idea

No idea is bad - at least at the initial "brain-dump" stage of the process. Everyone, including the facilitator, should therefore put judgement aside, and encourage ideas of all shapes and sizes, both sensible and silly. Anything, and everything goes, often the sillier the better.

2. Aim For Lots Of Ideas

'The best way to get an idea', reckoned Linus Pauling, the double Nobel Laureate, 'is to get a lot of ideas'. So, aim to generate a load of ideas - as many as possible, regardless of quality. Editing and selection can come later.

3. Relax And Enjoy It

Aim to create a supportive, informal and fun atmosphere, in which participants feel they can relax and shed their inhibitions, instead of worrying that they risk sounding foolish or looking stupid by suggesting any particular idea.

4. Go With The Flow - Piggyback On Each Other's Ideas

The facilitator should encourage participants to freewheel and build on each other's ideas, letting one idea spark or lead to another. Doing so not only leads to more and better ideas but also fosters a sense of collaboration and group ownership of the ideas


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‘In the beginner's mind there are many possibilities, but in the expert's mind there are few. ’
—Shunryu Suzuki, Zen master


Think-Inc

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‘Think Inc brought us a scale of attention out of all proportion to cost... Peter Freedman is truly a jujitsu master of modern PR.’
—Gart Davis, Lulu.com/Spoonflower.com

Think Inc provides quirky, creative PR that spreads virally and wins global attention. We are UK-based but also work internationally.

Other names for what we do include: social media marketing, viral marketing, viral PR, viral advertising, guerrilla marketing, guerrilla PR, buzz marketing, buzz PR, or simply online PR, since it works so well online.

One Communications Director called it "the Holy Grail: what everyone's looking for; the sort of PR that drives traffic and spreads around the web".

Another client called it "a uniquely cost-effective form of online marketing [that] brought us both visitors and high-quality links".

Others hire us for generating buzz or brand awareness.

Our work helps clients stand out from the crowd and typically delivers value out of all proportion to cost.

We’ve worked for Craigslist, Apple, Marks & Spencer, The FA, Visit Scotland; Lulu.com and Badoo.com.

We’ve scientifcally identified London’s most romantic Tube station and the perfect title for a bestseller; published the world’s first Testicle Cookbook; and launched the first literary prize for books based on blogs.

In an age when attention is the scarcest resource, our ideas cut through the media clutter and win attention that money can't buy.

Note: Not everyone spells “guerrilla” – as in guerrilla marketing or guerrilla PR – the same way.

Some people also write guerilla PR or guerilla marketing; guerila marketing, guerila PR; or, of course, gorilla marketing or gorilla PR.