Skip to main content

Think Inc

The Idea Works

Clients: Case Study

Call-Centre Quartet

What We Did

The quartet played such call-centre classics as Greensleeves

The brief was to promote the launch of Universal Support, a business offering telephone IT support.

We responded by hiring a string quartet in full evening dress to perform in the firm’s call-centre, making it the world’s first call-centre to provide live hold music; evidence of its willingness to go the extra mile on customer service.

The quartet played such call-centre classics as Greensleeves, The Four Seasons, Nessun Dorma and The William Tell Overture – the last, said the firm, because ‘we’re like the cavalry arriving’.

“Think Inc won our launch global coverage and of just the right kind - by coming up with a great idea that tickled the media and then spread by word-of-mouth.”

—Michael Jacobs, CEO, Universal Support

Outcome

BBC News

Extensive national and international coverage.

A successful launch and delighted client.

“We have all played in places like the Royal Albert Hall and the Royal Festival Hall but never before in a call-centre.”

—Alys Jackson, violinist

Coverage

  • The Sun, The Guardian, Independent on Sunday 
  • The Evening Standard, Metro, The Scotsman
  • Reuters, Ananova
  • bbc.co.uk
  • BBC national (Radio 2, Radio 5) and local radio 
  • Yahoo!, MSN
Universal Support Services

Key Points

  • Achieved global coverage for the launch of IT firm with modest budget.

Subscribe to the Creativity Thought Of The Week

We send out a 'Creativity Thought Of The Week' email to anyone interested in thinking and creativity. We never share your email.

Subscribe

‘In the beginner's mind there are many possibilities, but in the expert's mind there are few. ’
—Shunryu Suzuki, Zen master


Think-Inc

+44 (0)20 7100 6777 |

‘Think Inc brought us a scale of attention out of all proportion to cost... Peter Freedman is truly a jujitsu master of modern PR.’
—Gart Davis, Lulu.com/Spoonflower.com

Think Inc provides quirky, creative PR that spreads virally and wins global attention. We are UK-based but also work internationally.

Other names for what we do include: social media marketing, viral marketing, viral PR, guerrilla marketing, guerrilla PR, buzz marketing, buzz PR, or simply online PR, since it works so well online.

One Communications Director called it "the Holy Grail: what everyone's looking for; the sort of PR that drives traffic and spreads around the web".

Another client called it "a uniquely cost-effective form of online marketing [that] brought us both visitors and high-quality links".

Others hire us for generating buzz or brand awareness.

Our work helps clients stand out from the crowd and typically delivers value out of all proportion to cost.

We’ve worked for Craigslist, Apple, Marks & Spencer, The FA, Visit Scotland; Lulu.com and Badoo.com.

We’ve scientifcally identified London’s most romantic Tube station and the perfect title for a bestseller; published the world’s first Testicle Cookbook; and launched the first literary prize for books based on blogs.

In an age when attention is the scarcest resource, our ideas cut through the media clutter and win attention that money can't buy.

Note: Not everyone spells “guerrilla” – as in guerrilla marketing or guerrilla PR – the same way.

Some people also write guerilla PR or guerilla marketing; guerila marketing, guerila PR; or, of course, gorilla marketing or gorilla PR.