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Think Inc

The Idea Works

Clients: Case Study

Internal Communications

What We Did

M&S Store

Think Inc was asked by Marks & Spencer to create an idea for an innovative way to communicate to staff the company's new brand message and way ahead, by creating an inspirational experience that staff would enjoy, remember and tell their families and friends about...

Think Inc responded by devising an ingenious new way of telling Marks & Spencer staff the story of their company by taking them on a journey from the past to the present to the future in a unique, experiential 'journey-of-a-lifetime'

“Think Inc provides thinking with an edge: something spookily different... but very deliverable.”

—Martin Clarkson, Director of Brands, Marks & Spencer

Outcome

Lingerie

High praise from a delighted client, that promptly hired Think Inc for further work, both on other aspects of internal comms and to facilitate internal brainstorming.

Think Inc, meanwhile, has also created ideas for innovative approaches to internal communications for clients including both Glaxo and the CPRE (Campaign for the Protection of Rural England).

M&S

Key Points

  • High praise from the client.
  • Think Inc hired for more work  

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‘In the beginner's mind there are many possibilities, but in the expert's mind there are few. ’
—Shunryu Suzuki, Zen master


Think-Inc

+44 (0)20 7100 6777 |

‘Think Inc brought us a scale of attention out of all proportion to cost... Peter Freedman is truly a jujitsu master of modern PR.’
—Gart Davis, Lulu.com/Spoonflower.com

Think Inc provides quirky, creative PR that spreads virally and wins global attention. We are UK-based but also work internationally.

Other names for what we do include: social media marketing, viral marketing, viral PR, guerrilla marketing, guerrilla PR, buzz marketing, buzz PR, or simply online PR, since it works so well online.

One Communications Director called it "the Holy Grail: what everyone's looking for; the sort of PR that drives traffic and spreads around the web".

Another client called it "a uniquely cost-effective form of online marketing [that] brought us both visitors and high-quality links".

Others hire us for generating buzz or brand awareness.

Our work helps clients stand out from the crowd and typically delivers value out of all proportion to cost.

We’ve worked for Craigslist, Apple, Marks & Spencer, The FA, Visit Scotland; Lulu.com and Badoo.com.

We’ve scientifcally identified London’s most romantic Tube station and the perfect title for a bestseller; published the world’s first Testicle Cookbook; and launched the first literary prize for books based on blogs.

In an age when attention is the scarcest resource, our ideas cut through the media clutter and win attention that money can't buy.

Note: Not everyone spells “guerrilla” – as in guerrilla marketing or guerrilla PR – the same way.

Some people also write guerilla PR or guerilla marketing; guerila marketing, guerila PR; or, of course, gorilla marketing or gorilla PR.