CASE STUDY No. 4: THE FOOTBALL ASSOCIATION

Think Inc has done a range of work for The Football Association, mainly in the area of content provision and content marketing.

The idea of recruiting a modern dance choreographer to work with a park football team on devising the ultimate goal celebration saw Hackney Marshes teeming with TV crews, while The Times sent their ballet critic to review the performance. Indeed, the exercise got so much attention that The Observer wrote a piece about the sheer volume of hype.