Think Inc - Clients - Visit Scotland case study

CASE STUDY No. 1: VISITSCOTLAND

Think Inc was asked to come up with ways to keep Scotland top of mind during VisitScotland’s Spring Short Breaks Campaign. Think Inc responded in a number of ways including by compiling a world league table of UFO hot-spots and marketing Scotland as the Costa Del Sol for aliens

The story was on UK network TV 17 times on the first day alone, as well as on every national radio station, in a range of national papers, … and then on TV and websites around the world.

It was part of a wide range of work done by Think Inc for VisitScotland, Scotland's national tourist body.

This has ranged from ideas for generating national profile for Scotland and so boosting visitor numbers to providing ideas that showed innovative or groundbreaking thinking and helped VisitScotland prove itself an organisation taking an imaginative new approach to communicating its key messages.

Staging a 'Dirty Weekend' of mud-themed activities
Holding a summer sale, complete with caber-tossers and wet-suited surfers, at VisitScotland's central London office. This was half stunt, half-promotion, which involved giving away 1,000 £10 holidays through Capital Gold and Time Out

VisitScotland called Think Inc's work 'great, 'fantastic', 'everything we hoped for', before concluding, 'The job you have done has been marvellous. You've made us look very good. I want to say a big thank you.'

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