Services - Stunts/Guerrilla PR
Content Marketing
Another Think Inc specialty is what we call “content marketing”.
The technique is simple, but one that no-one else that we know of applies on any systematic basis.
It involves setting out to create editorial content for a website, magazine or newspaper, which delivers not just editorial interest – the traditional role of any content – but also the precious added value of publicity, profile and word-of-mouth.
Yes, some websites, magazines or papers already do this sort of thing on an occasional basis – when they happen to come up with a story that it strikes them might interest the wider media.
The difference is that Think Inc does it on a systematic basis, by setting out to create content which delivers this double whammy of editorial interest + profile/publicity on a repeated basis. It is the difference, say, between hunting and farming.
It is, at any rate, a way of making the content of websites/magazines/newspapers do two jobs instead of one – and so to deliver twice the value for money.
It is also, in our experience, the most cost-effective kind of marketing there is and the best way of achieving the Holy Grail of modern marketing – word-of-mouth.
