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Think Inc

The Idea Works

About Think Inc

How We Differ

Whereas other consultancies…

  • …think alike, Think Inc's thinking, says Marks & Spencer, is 'spookily different'.
  • …urge clients to spend zillions, Think Inc knows that if you create a good idea, you can win attention that money can't buy.
  • …are stuck in the past, Think Inc creates new ideas for the modern age of fragmented media, cynical consumers and a wired world.
  • …know how to win attention for hot-shot celebrities, we know how to win it for thermal underwear and aluminum siding. We specialize in making dull things interesting and old things new.
  • …think nationally, Think Inc thinks globally, routinely winning global coverage.
  • …are serious, Think Inc makes people smile, using humour and entertainment to win coverage.
  • …boast lavish foyers, Think Inc is a 'virtual consultancy' – a network of experienced consultants, assembled on a project basis. So, you pay for the work not the foyer.
  • …focus on executing ideas – even asking the client for ideas – we focus on creating them. Yes, we’re good at executing ideas too. But we first spend longer than others on thinking, since we reckon it’s the idea that makes the biggest difference.
  • …squeeze in a quick brainstorm or hope for inspiration in the bath, Think Inc uses its own four-stage thinking process to generate ideas.

Some Differences Between Traditional PR and guerrilla PR/Marketing

Traditional PR guerrilla PR
Relies on Contacts Ideas
Good result One article 100 articles
Very good result 100 Google search results 100,000 Google results
Word-of-mouth Non-viral Viral
Scope National International
About Think Inc

Our Philosophy

The Think Inc philosophy is that it's better to have a good idea than a huge budget because a good idea can win you attention that money can't buy.

View our services to see how we can help you.


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‘In the beginner's mind there are many possibilities, but in the expert's mind there are few. ’
—Shunryu Suzuki, Zen master


Think-Inc

+44 (0)20 7100 6777 |

‘Think Inc brought us a scale of attention out of all proportion to cost... Peter Freedman is truly a jujitsu master of modern PR.’
—Gart Davis, Lulu.com/Spoonflower.com

Think Inc provides quirky, creative PR that spreads virally and wins global attention. We are UK-based but also work internationally.

Other names for what we do include: social media marketing, viral marketing, viral PR, guerrilla marketing, guerrilla PR, buzz marketing, buzz PR, or simply online PR, since it works so well online.

One Communications Director called it "the Holy Grail: what everyone's looking for; the sort of PR that drives traffic and spreads around the web".

Another client called it "a uniquely cost-effective form of online marketing [that] brought us both visitors and high-quality links".

Others hire us for generating buzz or brand awareness.

Our work helps clients stand out from the crowd and typically delivers value out of all proportion to cost.

We’ve worked for Craigslist, Apple, Marks & Spencer, The FA, Visit Scotland; Lulu.com and Badoo.com.

We’ve scientifcally identified London’s most romantic Tube station and the perfect title for a bestseller; published the world’s first Testicle Cookbook; and launched the first literary prize for books based on blogs.

In an age when attention is the scarcest resource, our ideas cut through the media clutter and win attention that money can't buy.

Note: Not everyone spells “guerrilla” – as in guerrilla marketing or guerrilla PR – the same way.

Some people also write guerilla PR or guerilla marketing; guerila marketing, guerila PR; or, of course, gorilla marketing or gorilla PR.