How We Differ
Whereas other consultancies…
- …think alike, Think Inc's thinking, says Marks & Spencer, is 'spookily different'.
- …urge clients to spend zillions, Think Inc knows that if you create a good idea, you can win attention that money can't buy.
- …are stuck in the past, Think Inc creates new ideas for the modern age of fragmented media, cynical consumers and a wired world.
- …know how to win attention for hot-shot celebrities, we know how to win it for thermal underwear and aluminum siding. We specialize in making dull things interesting and old things new.
- …think nationally, Think Inc thinks globally, routinely winning global coverage.
- …are serious, Think Inc makes people smile, using humour and entertainment to win coverage.
- …boast lavish foyers, Think Inc is a 'virtual consultancy' – a network of experienced consultants, assembled on a project basis. So, you pay for the work not the foyer.
- …focus on executing ideas – even asking the client for ideas – we focus on creating them. Yes, we’re good at executing ideas too. But we first spend longer than others on thinking, since we reckon it’s the idea that makes the biggest difference.
- …squeeze in a quick brainstorm or hope for inspiration in the bath, Think Inc uses its own four-stage thinking process to generate ideas.
Some Differences Between Traditional PR and guerrilla PR/Marketing
| Traditional PR | guerrilla PR | |
|---|---|---|
| Relies on | Contacts | Ideas |
| Good result | One article | 100 articles |
| Very good result | 100 Google search results | 100,000 Google results |
| Word-of-mouth | Non-viral | Viral |
| Scope | National | International |
About Think Inc
Our Philosophy
The Think Inc philosophy is that it's better to have a good idea than a huge budget because a good idea can win you attention that money can't buy.
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