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Think Inc

The Idea Works

About Think Inc

Peter Freedman – Director of Thinking

Peter Freedman manages Think Inc’s network of experienced consultants, both in the UK and across the world.

“I have never met anyone better than Peter Freedman at creating ideas that grab attention and spread virally – often round the world.”

—Bob Young, co-founder of Red Hat and founder and CEO of

Think Inc teams are assembled on a project basis, according to the skills needed.

This means that:

  • You get experienced consultants, not the office junior.
  • You pay for the work, not the foyer.

Although based in the UK, Peter Freedman has also worked in North America and managed the work of agencies across Europe.

His personal goal on any project, however, is to win coverage in the North Korea Times, which he has achieved on several occasions.

Before founding Think Inc, Peter was a journalist. He wrote widely for national newspapers and magazines. He was a reporter for BBC TV. He has edited both magazines and websites on diverse subjects.

He is also:

  • The creator of The Blooker Prize, the world’s first literary prize for “blooks”, or books based on blogs or websites.
  • The commissioning editor of “The Testicle Cookbook: Cooking With Balls”, by the Serbian testicle chef, Ljubomir Erovic.
  • The co-author of the book, “Socceranto: Birth Of A Language”.
  • The author of “Glad to be Grey – A Celebration of Dullness”, which The Guardian called “brilliant”, despite not being invited to the launch party… the first literary launch party to be held in a coin-op laundrette.
About Think Inc

Our Philosophy

The Think Inc philosophy is that it's better to have a good idea than a huge budget because a good idea can win you attention that money can't buy.

View our services to see how we can help you.

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‘In the beginner's mind there are many possibilities, but in the expert's mind there are few. ’
—Shunryu Suzuki, Zen master


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‘Think Inc brought us a scale of attention out of all proportion to cost... Peter Freedman is truly a jujitsu master of modern PR.’
—Gart Davis,

Think Inc provides quirky, creative PR that spreads virally and wins global attention. We are UK-based but also work internationally.

Other names for what we do include: social media marketing, viral marketing, viral PR, viral advertising, guerrilla marketing, guerrilla PR, buzz marketing, buzz PR, or simply online PR, since it works so well online.

One Communications Director called it "the Holy Grail: what everyone's looking for; the sort of PR that drives traffic and spreads around the web".

Another client called it "a uniquely cost-effective form of online marketing [that] brought us both visitors and high-quality links".

Others hire us for generating buzz or brand awareness.

Our work helps clients stand out from the crowd and typically delivers value out of all proportion to cost.

We’ve worked for Craigslist, Apple, Marks & Spencer, The FA, Visit Scotland; and

We’ve scientifcally identified London’s most romantic Tube station and the perfect title for a bestseller; published the world’s first Testicle Cookbook; and launched the first literary prize for books based on blogs.

In an age when attention is the scarcest resource, our ideas cut through the media clutter and win attention that money can't buy.

Note: Not everyone spells “guerrilla” – as in guerrilla marketing or guerrilla PR – the same way.

Some people also write guerilla PR or guerilla marketing; guerila marketing, guerila PR; or, of course, gorilla marketing or gorilla PR.