Content Marketing

Another Think Inc speciality is what we call "content marketing".

The technique is simple, but one that no-one else we know of applies on any systematic basis.

It involves setting out to create editorial content for a website, magazine or newspaper, which delivers not just editorial interest - the traditional role of any content - but also the precious added value of publicity, profile and word-of-mouth.

Yes, some websites, magazines or papers already do this sort of thing on an ad hoc basis - when they happen to come up with or chance upon a story which they fancy might interest the wider media.

The difference is that Think Inc does it on a systematic basis, by setting out to create content which delivers this double whammy of editorial interest + profile/publicity on a repeated basis.

It is the difference, you might say, between hunting and farming; or, if you like, a synthesis of manufacturing and marketing.

It is, at any rate, a way of making the content of websites/ magazines/ newspapers do two jobs instead of one - and so to deliver twice the value for money.

It is also, in our experience, the most cost-effective kind of marketing there is and the best way of achieving the Holy Grail of modern marketing - word-of-mouth.

Click here to see how Think Inc applied the technique of Content Marketing to the website, www.stressbusting.co.uk