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Ideas For Launches
A Think Inc speciality is creating ideas for unusual ways of launching new brands, products, services, companies, campaigns, initiatives, charities and you name it.
Think Inc has created launch ideas for the likes of Apple Computers, Unilever, Gordon's Gin, Smirnoff Ice, VisitScotland and more.
We also specialise in ideas for website and magazine launches - often by using their editorial content to make a noise and win profile, both offline and on.
We are used to working on launches for clients who already have the full range of traditional agencies but feel they want something extra or different to help them stand out.
Ideas To Cut Through The Clutter And Start A Buzz
The launch of something new is the time when clients not just want to get noticed and make a noise but need to do these things.
Smart clients know that the best way of achieving them in the modern age of fragmented media and information overload is not by splashing loadsamoney on advertising but by creating clever or amusing ideas which cut through the media clutter and start a buzz.
Yet, sometimes even the biggest clients seem to find this impossible. Indeed, the classic sign of a client with too much money and not enough ideas is that it launches its big new product by the old one-two of staging a firework display and hiring an ageing rock star; either that, or it splashes most of its budget on traditional advertising.
Launch Ideas Are Not Enough
The other thing that we tell those clients who don't know it already is that launch ideas are necessary but not sufficient.
This is because, even when a launch succeeds in winning attention, the world moves on so quickly nowadays, that the half-life of an idea is ever-shorter.
So, if you want more than just 15 minutes of fame, you need to come up with not just a launch idea but idea after idea that will keep you top-of-mind.
By far the most cost-effective way - indeed, often the only way - of doing this is by coming up with the sort of ideas that are Think Inc's stock-in-trade.
For more details, please email bigidea@think-inc.co.uk or call Peter Freedman on 020 7917 6206.
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