We make startups and scaleups famouswith quirky ideas that spread globally– and make the world smile ...

... while delivering buzz, traffic, links, users, growth.

We don't chase the story, hoping for a mention ...

We create it.

We create ideas for earned, social and owned media– generally all at once.

More buzz for your buck

There are different names for what we do:creative PR; guerrilla marketing; viral marketing; stunts;media neutral ideas; even guerrilla content marketing.

But at its heart is a simple idea:creativity makes your money go furtherand a good idea wins attention money can’t buy.

The never-ending launch

Brands today need to be CONSTANTLY in front of people– yet few are.

We help brands KEEP winning attention – with a production line of newideas that KEEPS delivering fresh buzz, attention, coverage, fame.

We're UK-based but work globally

So do our ideas.

We work for clients simultaneously in the US, the UK and beyond ...

... with expert partners on the ground in each market, armed with our ideas.

Think Inc’s Peter Freedman is a PR genius andhas dreamed up endless stories for Calm.

Michael Acton Smith, co-founder/co-CEO, Calm

Think Inc brought us a scale of attention out of all proportion to cost…Peter Freedman is truly a jujitsu master of modern PR.

Gart Davis, co-founder, Spoonflower.com; former President, Lulu.com

Think Inc has shown again and again that it’s better to have a good PR idea than a huge budget. It has done so much to raise our profile and make us stand out in a crowded space.

Bob Young, CEO, Lulu.com; co-founder, Red Hat

What Think Inc’s Peter Freedman does is unique.He is a master at creating online buzz, which spreads globally.He has shown so repeatedly for big brands, like craigslist and Badoo.

Amit Shafrir, President, Badoo.com

More Praise

Most Stressful Year Ever?

We asked historians to rank history’s “most stressful years” and put 2020 in historical context.

Job Perks Get Weird

"Hangover Leave" tops "Houseplant Bereavement Leave" in job perks wish-list

Dullest Movie Ever Made

We produced Baa Baa Land, an 8-hr, slow-mo movie entirely starring sheep ... standing a field.

The Lost Grimm Fairytale

We created the first bedtime story written by AI + the first new Brothers Grimm tale for 200 years.

First Emoji Translator

Emoji translator wanted: London firm seeks – then recruits – world's first specialist.

Once Upon A GDPR

We turned the EU's new GDPR legislation into a unique and sleep-inducing bedtime story.

Fairy Tales De-stressed

If only they'd done meditation: we reimagined three classic fairy-tales for our more mindful age.

Baa Baa Land Premiere

We staged the world premiere of Baa Baa Land. Sheep stars graced the red carpet.

Sleeping With Bob Ross

We brought the soothing voice of Bob Ross, iconic TV art instructor, to a whole new audience.

More Work

Could your startup become famous?

Discover your startup’s “Fame Potential Score” – And boost its odds of game-changing fame

Take The Startup Fame Quiz Test

Subscribe to ourCreativity Thought of the Week

Making startups famouswith ideas that spread