What Bogart knew about marketing apps

Given that he died in 1957, 40 years before the invention of the first app (by Nokia, in 1997), we can assume that Humphrey Bogart never used an app, let alone knew much about marketing them. For…

You needs soldiers and artists  … spreadsheets and Powerpoint

Ron Atkinson, the manager of Manchester United in the Eighties and then salty football pundit, used to say that every football team needed a mixture of soldiers and artists. Bill Shankly, the fabled…

Our creation of “The Lost Grimm Fairy Tale” for Calm won global PR coverage

Global PR: How do you halve your costs and double your coverage in 5 easy steps?

If something sounds too good to be true, so they say, then it normally is. A five-step process for halving your PR costs while doubling your media coverage sounds MUCH too good to be true. Yet, it’s…

The idea is the fuel in the car, the bullet in the gun, the jewel in the crown

Some years ago I went to meet the PR director of a big brand, which needed attention for a forthcoming launch. He jumped right in and explained why he'd asked to see me: "We're liking a Formula One…

The Lost Grimm Fairy Tale

There are two kinds of PR. Why do most startups only do one (the worse one)?

When I say that there are two kinds of PR, there are no doubt more than two kinds. It’s just that I tend to divide PR into two kinds, as follows: 1.  Traditional PR – The sort that everyone does 2.…

Emoji Translator

“Guerrilla content marketing”. Is it a thing? … It is now

If one was to ask the question, “What does the world need most, right now?” … one would be unlikely to produce the answer: another piece of marketing jargon. Yet that is just what I want to propose…

Anecdotal evidence shows that the majority of people get their best ideas when they are off-guard and least expect it.

From the book Hare Brain, Tortoise Mind: How Intelligence Increases When You Think Less, by Guy Claxton

The most difficult thing is the decision to act; the rest is merely tenacity.

Amelia Earhart (1897 – 1937), American aviation pioneer and author