"Silly PR is better than serious PR": 10 reasons why

Silly: Sheep in tuxedos and evening gowns graced the red carpet and placed…


Which is more important – to be better or different?

Which is more important – to be better or different? The answer, of course, is…


How to select ideas: a 3-stage process

Selecting which ideas to execute is the hardest part of all. [Credit:…