Erase your ex with new AI tool
What We Did
The brief was to generate brand awareness and impressions for Photoroom, the AI photo editor. We responded by brokering a partnership with OkCupid, the leading dating app – and working with both parties to create a new AI tool called "Ex-terminator", which lets users erase images of their ex from old photos.
Outcome
The result was huge international coverage in Photoroom’s key target markets – across both earned media (Tier 1 and other) and social media + praise, for both the partnership and the new tool. The story generated hundreds of articles, across over 25 countries, and six million impressions, boosting not just traffic and downloads but Photoroom’s already impressive Domain Rating and Google cred. Results surpassed the project's already ambitious target metrics.
Coverage
Hundreds of pieces of coverage, across over 25 countries:
- Mashable
- Fortune
- The Guardian
- The Observer
- Marie Claire
- The Independent (The UK)
- The Independent (Ireland)
- Trendhunter (twice)
- Trendhunter (twice)
- Ask Men
- Yahoo (multiple times)
- MSN (multipled times
- AOL
- Terra
- UOL (Brazil)
- Gulf Today
- Petapixel
- Hypebae
- Stupidope
- Mixtape Madness
- TikTok (many)
- Instagram (many)
- Facebook (many)
- Linkedin (many)
