Fantasy Job Perks? Yes, Please

What We Did

The brief was to generate coverage, buzz, awareness and links for Trusaic, a supplier of equal pay compliance software and consulting. And to win attention in both consumer and HR media.

We responded by coming up with a series of creative ideas, including:

• Opening the world's first online Pay Gap Store, were the prices offset the pay gap you may face.

• Creating The Big Mac Pay Gap Index, an interactive tool showing how much more a Big Mac would cost you after adjusting the menu price to reflect whatever pay gap you might face.

• Conducting a poll to find the "fantasy job benefits" that U.S. workers would most like to receive.

“We really, really appreciate all the effort and expertise you brought and  the great results generated.

Matt Gotchy, Executive VP Marketing, Trusaic

" 'Fantasy Perks' at Work List is Brilliant!"

Rock 921 iHeart (+ widely syndicated)

Outcome

Excellent coverage across both Tier 1  U.S. consumer media and leading HR trade media – generating buzz, traffic and links for Trusaic.

Media covering our ideas for Trusaic ranged from Newsweek to Inc and U.S. News and World Report to The New York Post, MSN, syndicated TV and radio.

This generated over 300 pieces of coverage, in the U.S. and across the world – producing not just a ton of links but record monthly traffic to Trusaic.com. 

Key Points

  • Tier 1, National Media
  • Record traffic to Trusaic.com
  • Ton of inbound links

Coverage

Over 300 pieces of consumer and trade coverage for our job perks poll alone, including:

  • Newsweek
  • Inc
  • MSN
  • The Drew Barrymore Show
  • Newsday
  • 8 News Now TV
  • Audacy (syndicated radio)
  • Loads of radio and online coverage
  • In Business
  • Facility Executive
  • Business Insurance
  • Fairplay Talks
  • HR Media including: 
  • HR Grapevine
  • HR Morning
  • HRD (Human Resources Director) Magazine: U.S., Australia, New Zealand, Singapore editions
  • The HR Specialist
  • HR News
  • Benefit News
  • Employer News
  • Allwork.Space
  • Flexible Hire
  • Countries including:
  • The U.S.
  • The UK
  • Canada
  • Australia
  • New Zealand
  • India
  • Singapore
  • Nigeria
  • Mexico
  • Germany
  • Portugal
  • Taiwan
  • China
  • Phillipines
  • Coverage for other stories:
  • U.S. News & World Report
  • The New York Post
  • MSN
  • Wikipedia
  • The Street
  • Crain's Chicago Business
  • Protocol
  • Scripps TV (widely syndicated)
  • The Miami Herald
  • Raleigh News & Observer
  • The Kansas City Start
  • The Sacramento Bee
  • The Fresno Bee
  • The Modesto Bee
  • The Lexington Herald-Leader
  • The Star Telegram
  • The Idaho Statesman
  • The Sun News
  • The Sun Herald
  • The Wichita Eagle
  • The Bellingham Herald
  • The San Luis-Obispo Tribune
  • The Tri-City Herald
  • The Telegraph
  • TV
  • Radio
  • Facebook
  • Twitter
  • Linkedin

And hundreds more.