Oldest Joke-Book

What We Did

The brief from Yudu.com, the digital publishing site, was to win profile and visitors.

Our response included turning the world’s oldest joke book, dating from 4th Century AD Greece, into the first multi-media joke-book, complete with video of comic Jim Bowen performing the jokes in a London comedy club – and publishing the result on Yudu.

But what won most attention was highlighting that one of the book’s jokes was a 4th century ancestor of Monty Python’s famous Dead Parrot sketch.

“The Testicle Cookbook has been a huge success… better than we could have hoped for or imagined.”

Lisa Moore, marketing manager, Yudu.com

“Everyone’s very excited about a new e-cookbook launched today, by online publishers Yudu. It’s been compiled by a Serbian fellow called Ljubomir Erovic who has apparently been a testicular cook for some 20 years.”

Susan Smillie, Guardian.co.uk

Outcome

Huge global coverage, both mainstream and viral, delivering 117,000 Google search results.

This coverage in turn drove heavy traffic to Yudu.com, helping the site double its visitor numbers during a three-month period, when it also rose over 38,000 places on the Alexa.com rankings.

Key Points

  • 171,000 results Google search results, plus 2,846 blog-posts
  • Helped Yudu.com more than double its visitor numbers

Coverage

News agencies and global coverage including:

  • Reuters
  • Agence France-Presse
  • The Press Association
  • The Daily Telegraph (front page)
  • bbc.co.uk (for a time the “most-viewed” story on the whole site)
  • Today on Radio 4
  • The Sun
  • The Daily Mail
  • The Sunday Times
  • Metro, Ananova, and many others
  • The New York Times
  • Boston Globe
  • San Francisco Examiner
  • Globe and Mail
  • Toronto Star
  • The National Post
  • the CBC, Canada.com, Slashdot and The Drudge Report, and many others.
  • The Times of India
  • The Daily Times (Pakistan)
  • The North Korea Times
  • The China Post
  • The Sydney Morning Herald
  • The Melbourne Herald Sun,
  • The Age (Melbourne), and many, many more.