Most Stressful Year Ever?
What We Did
The brief was to generate coverage, buzz, awareness and users for Bloom, the leading self-therapy app.
We responded by asking 28 American and British historians to help us rank the "most stressful years" ever in, respectively, world, American and British history – and so place the sheer awfulness of the year 2020 in historical context.
Outcome
Huge media interest – Over 400 pieces of coverage (that we could find + likely many others that we couldn't). Traffic to Bloom "explodes". Bloom becomes one of the six fastest risers in Similarweb's ranking of the 50 top-grossing health and fitness apps.
Coverage
Over 400 pieces of coverage, including:
- The Washington Post
- CNN International – Three times
- USA Today
- CBS News
- The Daily Mail
- The BBC
- MSN.com: Seven times, in seven different articles
- Yahoo News – many times
- The Boston Globe
- The Houston Chronicle
- Chron.com
- iNews
- SFGate.com (San Francisco Chronicle)
- The Toronto Sun
- The Calgary Sun
- The Winnipeg Sun
- The Edmonton Sun
- AOL
- Los Angeles Magazine/ LA Magazine
- The Sun Journal
- Press Herald
- The Mail Tribune
- The Telegraph.com
- Laredo Morning Times
- The Hour Norwalk CT
- Inside Edition
- Dozens of TV shows
- Fox 23 TV
- Fox 13 TV
- Boston 25 TV
- WFTV
- Dozens of TV stations
- Patch.com
- Cheapism.com
- Newsmax
- Newsbreak.com
- Newser.com
- The Telegram (Canada)
- The Guardian (Canada)
- The Chronicle Herald (Canada)
- The Digital Journal
- Memphis TV WREGat9
- KGO Radio
- Talk Radio
- And more
