World’s First Emoji Translator

What We Did

The world’s first specialist emoji translator was hired by Today Translations, the London-based language services firm, after over 500 applicants responded to an ad – and took an online emoji translation test – posted on the firm’s website and an independent jobs site.

The successful candidate joined the firm’s global network of over 3,000 linguists, as its “first dedicated expert in this rapidly evolving form of international communication” and “the world’s fastest-growing language”.

“In December last year, a job advertisement went viral. “London firm seeks specialist”, the BBC reported, and Today Translations, the translation agency that placed the advert, received more than 500 applications.”

The Sunday Times

Outcome

A global media frenzy – both when the original advertisement was placed and when the successful candidate was hired.

The world’s first – and only – emoji translator continues to generate positive media coverage, while also providing valuable services to clients and helping his employer become the go-to experts in this ever-changing field.

Key Points

  • Huge global coverage
  • Tier 1, national media
  • Spreads virally

Coverage

Approaching 1,000 pieces of coverage, including:

  • BBC TV, radio, online (multiple times)
  • BBC World Service
  • Agence France Presse (AFP)
  • UPI
  • The Times
  • The Guardian
  • The Telegraph
  • Daily Mail (Three different times in the same week)
  • The Sunday Times
  • Metro
  • Sky News
  • ITV News
  • Yahoo (multiple times)
  • All four U.S. TV networks
  • CBS News
  • NBC News
  • ABC Good Morning America
  • Fox News
  • CNN
  • NPR
  • Vice News / HBO
  • Buzzfeed
  • CNBC
  • Reddit
  • Huffington Post
  • South China Morning Post
  • International Business Times
  • Newsweek
  • Refinery 29
  • Harper’s Magazine
  • Grazia
  • Cosmopolitan

And on and on, with hundreds more across the world.It was covered … more or less everywhere.