A good idea wins attention that money can’t buy

Think Inc creates ideas that cut through the media clutter and spread virally, generating not just national but often global attention, coverage and buzz. Many of our ideas use humour to create excitement where none existed. They include ideas such as:

It’s a Wonderful Sleep Story

Hollywood icon James Stewart reads new festive tale, with help of AI voice-cloning, family consent

Once Upon a TikTok Tale

The voice of TikTok's 'Jessie' – the Siri of our generation – narrates new Calm Sleep Story

Job Perks Get Weird

"Hangover Leave" outpoints "Houseplant Bereavement Leave" in job perks wish-list

Most Stressful Year Ever?

We asked historians to rank history’s “most stressful years” and put our own troubles in historical context

Dullest Movie Baa Baa Land - Calm

Dullest Movie Ever Made

We produced Baa Baa Land, an 8-hr, slow-mo movie entirely starring sheep, standing in a field

Once Upon a GDPR - Calm

Once Upon A GDPR

We turned the EU's new GDPR legislation into a unique and sleep-inducing bedtime story.

The Lost Grimm Fairy Tale

The Lost Grimm Fairytale

We created the first bedtime story written by AI and the first new Brothers Grimm tale for 200 years.

Emoji Translator

First Emoji Translator

Emoji translator wanted: London firm seeks – then recruits – world's first specialist.

Fairy Tales De-stressed

If only they'd done meditation: we reimagined three classic fairy-tales for our more mindful age.

Baa Baa Land - Calm

Baa Baa Land Premiere

We staged the world premiere of Baa Baa Land. Sheep stars graced the red carpet.

Bob Ross - Calm

Sleeping With Bob Ross

We brought the soothing voice of Bob Ross, iconic TV art instructor, to a whole new audience.

Phoebe Smith - Calm

The JK Rowling of Slow Lit

We unveiled "the JK Rowling of Slow Lit" and world's first Sleep Storyteller-In-Residence

The Shipping Forecast

We turned Britain's strange "national lullaby" & accidental sleep aid into a Sleep Story on Calm.

Looking for Love in Craigslist Personal Ads

Jay-Z’s Hyphen Seeks Love

When Jay-Z dumped his hyphen after 19 years together, we helped it seek new love online.

Feature Queen Corgis - Spoonflower

90 Corgis For Queen’s 90th

We celebrated the Queen's 90th birthday with a unique tribute to her famed love of corgis.

World's Proudest Grandma - Spoonflower

World’s Proudest Grandma

We helped the world's proudest grandma decorate her home – and herself – in unique style.

Find My Past

Unfortunate Place-Names

We identified the "most unfortunate place name" in both the U.S. & the U.K.

Testicle Cookbook - Yudu

The Testicle Cookbook

We published "The Testicle Cookbook: Cooking With Balls", a multi-media volume with 31 recipes.

Love on the Line

Love On The Line

We idenitfied London's "most romantic tube station- based on craigslist data.

Oldest Joke - Yudu

Oldest Joke-Book

We turned the world's oldest joke book into its first multi-media joke book.

How to Meet a Prince

How To Meet A Prince

Kate's met her prince. Want to meet your own? Follow our seven golden rules.

Best Chat Up Lines Revealed - Badoo

World’s Best Pick-Up Line

We scientifically identified the world's best chat-up line, using Badoo data.

Lulu Titlescorer

The Lulu Titlescorer

We devised an algorithm to score book titles for their bestseller potential.

Blooker Prize - Lulu

The Blooker Prize

We launched the first literary prize for "blooks"- books based on blogs.

Sexiest Line in Cinema - Badoo

Best Movie Pick-Up Line

We tested famous movie chat-up lines online with real users to find which ones got the best response.

Universal Support

Call-Centre Quartet

We created the world's first telephone call centre to provide live hold music.

Pilates - Alan Herdman

Michelangelo’s David

We showed that Michaelangelo's David really should have done Pilates.