Work
A good idea wins attention that money can’t buy
Think Inc creates ideas that cut through the media clutter and spread virally, generating not just national but often global attention, coverage and buzz. Many of our ideas use humour to create excitement where none existed. They include ideas such as:
Most Stressful Year Ever?
We asked historians to rank history’s “most stressful years” and put 2020 in historical context.
The Lost Grimm Fairytale
We created the first bedtime story written by AI + the first new Brothers Grimm tale for 200 years.
Dullest Movie Ever Made
We produced Baa Baa Land, an 8-hr, slow-mo movie entirely starring sheep ... standing a field.
First Emoji Translator
Emoji translator wanted: London firm seeks – then recruits – world's first specialist.
Once Upon A GDPR
We turned the EU's new GDPR legislation into a unique and sleep-inducing bedtime story.
Fairy Tales De-stressed
If only they'd done meditation: we reimagined three classic fairy-tales for our more mindful age.
Baa Baa Land Premiere
We staged the world premiere of Baa Baa Land. Sheep stars graced the red carpet.
Sleeping With Bob Ross
We brought the soothing voice of Bob Ross, iconic TV art instructor, to a whole new audience.
The JK Rowling of Slow Lit
We unveiled "the JK Rowling of Slow Lit" and world's first Sleep Storyteller-In-Residence
The Shipping Forecast
We turned Britain's strange "national lullaby" & accidental sleep aid into a Sleep Story on Calm.
Jay-Z’s Hyphen Seeks Love
When Jay-Z dumped his hyphen after 19 years together, we helped it seek new love online.
90 Corgis For Queen’s 90th
We celebrated the Queen's 90th birthday with a unique tribute to her famed love of corgis.
World’s Proudest Grandma
We helped the world's proudest grandma decorate her home – and herself – in unique style.
Unfortunate Place-Names
We identified the "most unfortunate place name" in both the U.S. & the U.K.
The Testicle Cookbook
We published "The Testicle Cookbook: Cooking With Balls", a multi-media volume with 31 recipes.
Love On The Line
We idenitfied London's "most romantic tube station- based on craigslist data.
Oldest Joke-Book
We turned the world's oldest joke book into its first multi-media joke book.
How To Meet A Prince
Kate's met her prince. Want to meet your own? Follow our seven golden rules.
World’s Best Pick-Up Line
We scientifically identified the world's best chat-up line, using Badoo data.
The Lulu Titlescorer
We devised an algorithm to score book titles for their bestseller potential.
The Blooker Prize
We launched the first literary prize for "blooks"- books based on blogs.
Best Movie Pick-Up Line
We tested famous movie chat-up lines online with real users to find which ones got the best response.
Call-Centre Quartet
We created the world's first telephone call centre to provide live hold music.
Michelangelo’s David
We showed that Michaelangelo's David really should have done Pilates.