How Calm got “a ton of PR” that fueled its growth: 12 secrets of Calm's PR success

... A case study of how one small app won a ton of buzz that helped it grow big…


What Bogart knew about marketing apps

[6-7 MINS READ] Ugarte [Peter Lorre] to Rick: "You despise me, don't you?" Rick…


You needs soldiers and artists  ... spreadsheets and Powerpoint

[1 -2 MINS READ] Ron Atkinson, the manager of Manchester United in the Eighties…


Our creation of “The Lost Grimm Fairy Tale” for Calm won global PR coverage

Global PR: How do you halve your costs and double your coverage in 5 easy steps?

Simple. By reinventing how global PR is done ... ... with this 5-step process…


The Lost Grimm Fairy Tale

There are two kinds of PR. Why do most startups only do one (the worse one)?

[9 MINS READ] When I say that there are two kinds of PR, there are no doubt…


Emoji Translator

“Guerrilla content marketing". Is it a thing? … It is now

"Content marketing is the only marketing left", declared Seth Godin. And that's…