What Bogart knew about marketing apps

[6-7 MINS READ] Ugarte [Peter Lorre] to Rick: "You despise me, don't you?" Rick…


You needs soldiers and artists  ... spreadsheets and Powerpoint

[1 -2 MINS READ] Ron Atkinson, the manager of Manchester United in the Eighties…


The Lost Grimm Fairy Tale

Global PR: How do you halve your costs and double your coverage?

Simple. By reinventing how international PR is done ... ... with this 5-step…


The idea is the fuel in the car, the bullet in the gun, the jewel in the crown

[UNDER 2 MINS READ] Some years ago I went to meet the PR director of a big…


The Lost Grimm Fairy Tale

There are two kinds of PR. Why do most startups only do one – the worse one?

[9 MINS READ] When I say that there are two kinds of PR, there are no doubt…


Emoji Translator

“Guerrilla content marketing". Is it a thing? … It is now

[Four mins read] If one was to ask the question, “What does the world need…