Articles Archives - Think Inc

The Picasso Principle: What Picasso knew about marketing apps

[Three-minute read] Given that he died in 1973, 24 years before the invention…

by Peter Freedman

The big value of PR and social buzz is brand-building NOT instant downloads or sales

Media coverage and social media buzz DO sometimes deliver an instant spike in…

by Peter Freedman

How Calm got “a ton of PR” that fueled its growth: 12 secrets of Calm's PR success

... A case study of how one small app won a ton of buzz that helped it grow big…

by Peter Freedman

What Bogart knew about marketing apps

[6-7 MINS READ] Ugarte [Peter Lorre] to Rick: “You despise me,…

by Peter Freedman

You needs soldiers and artists ... spreadsheets and Powerpoint

[1 -2 MINS READ] Ron Atkinson, the manager of Manchester United in the Eighties…

by Peter Freedman

Our creation of “The Lost Grimm Fairy Tale” for Calm won global PR coverage

Global PR: How do you halve your costs and double your coverage in 5 easy steps?

Simple. By reinventing how global PR is done ... ... with this 5-step process…

by Peter Freedman

The idea is the fuel in the car, the bullet in the gun, the jewel in the crown

by Peter Freedman

The Lost Grimm Fairy Tale

There are two kinds of PR. Why do most startups only do one (the worse one)?

[9 MINS READ] When I say that there are two kinds of PR, there are no doubt…

by Peter Freedman

Emoji Translator

“Guerrilla content marketing". Is it a thing? … It is now

"Content marketing is the only marketing left", declared Seth Godin. And that's…