Love On The Line

What We Did

The brief was to raise the London profile of craigslist, the classified ads website.

We responded by identifying ‘London’s Most Romantic Tube Station’ – analyzing the ‘Missed Connections’ personal ads on craigslist London to find the station with most postings-per-passenger.

The winner was Bermondsey on the Jubilee Line, where the odds of a fellow traveller falling for you across a crowded platform were 25 times greater than at Tottenham Court Rd, the least romantic stop.

We have since done the same for craigslist in New York, Chicago, Washington, Boston, Philadelphia, Toronto and Montreal and others.

“… another site, then squatting on the domain www.craigslist.co.uk, rocketed nearly three million places in Alexa.com’s rankings.”

Outcome

The coverage gave a major boost to craigslist’s London and UK traffic, while another site, then squatting on the domain www.craigslist.co.uk, rocketed nearly three million places in Alexa’s rankings of most popular sites.

Key Points

  • Huge coverage in target media
  • Large spike in traffic; part of ongoing growth
  • Repeated idea in several North American cities

Coverage

Coverage included the whole of page 3 and an editorial in The (London) Evening Standard, plus The London Paper, The Guardian, The Financial Times, an hour-long programme on Capital Radio, BBC Radio London, plus several local papers, blogs – and everywhere from The Washington Post to The Dallas Morning News.