World’s Proudest Grandma

What We Did

A grandmother of two from Raleigh, North Carolina is dubbed the “world’s proudest grandma” after decorating her home with wallpaper, curtains, pillows and tablecloths … printed with photos of her grandchildren.

She even decorates herself this way, with more of the same pictures, printed on a matching outfit: “When I stand against the wall, my husband says that I just blend in and disappear.” This makes her the first grandma to go missing… in her own home.

She does all this with the help of Spoonflower, a nearby dotcom that lets customers design, print and sell their own fabric and wallpaper… even printed with pictures of their grandkids.

“When I stand against the wall, my husband says that I just blend in and disappear.”

Carmen Baugh, the “world’s proudest grandma”

“It is a Sistine Chapel moment for grandmas everywhere – the nearest a grandma has ever come to matching the beauty and splendor of Michelangelo’s iconic ceiling.”

Metro

Outcome

The story gets not just national coverage and social media buzz in the two key target markets of North America and the UK but also goes viral and global. It seems to strike a universal chord.

Key Points

  • Major national coverage
  • Social media buzz
  • Story goes viral and global

Coverage

Coverage included:

  • The Huffington Post
  • Yahoo!
  • The Press Association
  • The Daily Mail/Mail Online
  • The Sun
  • Daily Telegraph
  • Metro
  • MSNHungaryCoverage
  • Good Housekeeping
  • Country Living
  • Woman’s Day, Female First + more
  • Radar Online [National Enquirer]
  • Wenn News Agency

And coverage across the world, in Japan, China, Russia, Greece, Latvia, Hungary, Slovenia, Turkey, Moldova and many more.